Job Information
Incubeta Junior Web Analytics Analyst in Madrid, Spain
Role Overview:
As an (Junior/Mid) Implementation Specialist in the Analytics and Data team, you will be responsible for the technical enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams.
Responsibilities include:
Scoping of solutions for tracking implementation:
Implementation of tracking solutions
Technical audits across Analytics, Tag Manager, and Data Layer Implementation
Adhoc technical implementation support and troubleshooting on existing implementations for retainer clients
Maintenance of existing documentation for retainer clients
Stay up to date and educated on latest products and trends in measurement
Deliver tasks on time and at a high quality, using Incubeta communication channels and processes
Place within the Organisation
Reports to the Head of Data & Analytics in the Analytics and Data Team from Northern Europe and .
Works with the global Ops team, international Analytics teams, local and global Commercial teams and global Consultants (local and international).
Required Skills and Experience
An Implementation Specialist should be comfortable implementing Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to troubleshoot issues and find solutions in a quick and efficient manner. In order to successfully perform this role, you will need the following hard and soft skills:- please note that if you don't have experience in all of the points please apply anyway.
Hard Skills
Google Analytics Implementation
Google Tag Manager Implementation
Deep understanding of Google Analytics, GTM and dataLayers in order to conduct Audits and Recommendations
Measurement Plan Setup
GA4 Measurement Plans
GA4 Set Up
Advanced Google Sheets / Excel
DataLayer Provision and Recommendations (E-commerce and Non E-commerce)
Troubleshooting
JavaScript, CSS and HTML skills
Consent Tracking
Knowledge of Digital Marketing strategy / online acquisition channels and attribution
Soft Skills
Ability to think and act independently as well as collaboratively.
Relentless enthusiasm and highly reliable.
Ownership driven, pro-active to self-learn and make progress.
Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.
Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.
Exceptional attention to detail and pride in any work produced.
Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously. Strong ability to prioritize and manage own time as well as assisting teams where needed
Excellent problem solving skills
Display honesty and integrity (http://www.mindtools.com/pages/article/integrity.htm) at all times
Accountable for your actions even when making mistakes
Organized and detail oriented
Be approachable and open to constructive feedback
Display a hunger for knowledge and a willingness to learn for any situation
Benefits of working with us
Working with exciting clients and worldwide enterprise companies alike
Multilingual and multicultural teamwork
Freedom to be authentic
Ownership and accountability for all your projects
Awesome colleagues & awesome clients
An international, fast-paced job with attractive professional development opportunities
Opportunity to grow in a startup environment