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Job Description

Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health and a brighter future to people worldwide. Our passion and pursuit of potentially life-changing treatments for patients are deeply rooted in over 240 years of heritage.

As the Head, Global Corporate Brand & Content, you will be responsible for defining and driving the global brand strategy and digital communications for Takeda. You will lead a team of brand, digital and content experts to enhance and protect the Takeda brand, showcase global leadership and create brand affinity across internal and external channels. You will report to the SVP, Global Head of Communications and work closely with senior executives, business units, functions and countries to ensure brand integrity and consistency across the enterprise.

• Define and drive global corporate brand strategy, brand architecture and positioning, as well as creative strategy and brand messaging for Takeda.

• Direct the research, planning and development of comprehensive corporate brand strategies to enhance and protect the Takeda brand, showcase global leadership and create brand affinity.

• Identify and capitalize on opportunities to activate the corporate brand and strengthen Takeda’s reputation in line with the company’s distinctive positioning.

• Oversee the creation editorial strategy; capturing and disseminating stories that inspire and excite our audiences; building affinity for the company and its people, products and services through storytelling.

• Direct the execution of global digital communications strategy, aligned with company purpose, philosophy and values.

• Advise and support content strategy and development, reporting accountabilities and governance of Takeda corporate websites.

• Oversee global social media channel governance, management, content strategy.

• Oversee brand governance guidelines, core brand assets, tools and processes to enable consistent application of the brand across channels.

• Support the development and execution of brand initiatives across BUs/Functions/LOCs to ensure brand integrity and consistency across all external and internal channels.

• Oversee the management of corporate-level creative development for external brand-led communications and initiatives across channels.

• Oversee implementation of brand awareness campaigns and localization of global materials to US and Japan to achieve business goals.

• Ensure the corporate brand is aligned and brought to life through Takeda’s internal and external initiatives across the enterprise.

• Champion the Takeda brand and reputation through cross-functional counsel, data-driven insights to drive digital application, and global education for employees to act as ambassadors across the enterprise for brand and social channels.

• Provide leadership to a team of brand and digital strategists, content creators, and managers.

• Lead and direct global brand team with responsibility for projects globally and across the US and Japan.

• Manage team development activities including performance reviews, quality conversations and EOY talent reviews.

• Design and own a feasible, flexible global brand and digital budget, monitor/report progress.

Skills and Competencies

Strategic Thinking: A skilled brand and communications strategy mindset continuously focused on business outcomes.

Crafts strategic, high-level company brand positioning linked to desired reputation and branding attributes.

Advises and offers expertise to senior executives to assist with risk management and strategic decision making in the company related to the Takeda brand.

Demonstrates ability to present complex ideas, strategies, and results succinctly and persuasively at the senior executive level.

Global understanding, acumen and the knowledge of how to work in an international structure and varied cultures.

Excellent creative and branding skills which consistently exhibit professional maturity, confidence and competence.

Uses in-depth audience understanding to review and edit brand assets and messages prior to being sent out for public or broad viewing.

Has a solid understanding of channel benefits and options, including emerging media.

Thoughtfully selects the most beneficial channel mix for the brand strategy depending on audience and desired brand outcomes.

Qualifications

A minimum of a bachelor's degree in communications, journalism, marketing, or a related field. An advanced degree is preferred.

A minimum of 15 years of experience in communications, preferably in the biopharmaceutical industry.

Proven track record of developing and executing strategic brand plans in matrixed environments.

Ability to interact with senior management, scientific experts and patient advocates appropriately, with confidence and ease.

Ability to influence others and drive alignment across diverse teams in matrixed environments.

Deep understanding of the global biopharmaceutical landscape, including the scientific, regulatory, commercial, and policy aspects.

Exceptional written and oral communications skills, with the ability to craft and deliver compelling messages for various audiences and channels.

Excellent stakeholder management skills, with the ability to build trust and influence across all levels of the organization and with external partners.

Strategic and creative thinking, with the ability to anticipate and address opportunities and challenges in a dynamic and fast-paced environment.

Collaborative and inclusive leadership style, with the ability to inspire, motivate, and develop a diverse and global team.

Exceptionally high degree of integrity, professionalism and ethical standards.

Willingness and ability to travel internationally as needed.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Cambridge, MA

U.S. Base Salary Range:

$252,000.00 - $396,000.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Cambridge, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time